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Professionalism Tip: Maintain Objectivity
The professional must learn to be moved and touched emotionally, yet at the same time stand back objectively: I've seen a lot of damage done by tea and sympathy." - Anthony Storr, English psychiatrist and author.

Educate yourself and your client, and then let the client decide what course of action is best for him or her. Empathize with the client while refraining from becoming the client. Before taking any action, stop and think, do you have the client's informed consent to take this step?

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Association Office Briefly Closed on Monday
The Suburban West REALTORS Association office will be closed on Monday, August 25 from 9:00 a.m. - 11:00 a.m. for a staff meeting. The office will reopen at 11:00 a.m. and will remain open until 5:00 p.m. Remember that comprehensive Association information is always available on our website at www.suburbanwestrealtors.com

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Candidates Announced for Board of Directors Election
The Association is pleased to announce the slate of candidates who will be on the ballot for election to the 2009 Board of Directors. To view the list of candidates, please click here. Ballots will be mailed to every REALTOR member on October 2 with the election culminating at the General Membership Meeting scheduled for Thursday, October 23 at Aronimink Golf Club. Members will be asked to choose (4) REALTOR members to serve alongside the incumbent Directors. Candidates elected will serve a 2-year term to the Board.

As in years past, you will have the option of casting your ballot through the mail or by electronic means. In accordance with the Bylaws, additional candidates may be placed in nomination by petition by at least five percent (5%) of the REALTOR members eligible to vote. The petition must be filed with the Association's Chief Executive Officer at least four (4) weeks before the election (September 25).

For additional information on the following candidates, please click here. Once on the site, you can access the biographies of each candidate and listen to an audio stream of the REALTORS and Affiliates in their own words. PLEASE NOTE that the following incumbents will be completing their term in 2009: 2009 Chairman of the Board: Terry Kirkwood (Duffy Real Estate, St. David's), Mark Barone (Keller Williams, Media), Barbara Mastronardo (Russo Real Estate, Boothwyn), John McFadden (RE/MAX Hometown, Media), Jim Ryal (Prudential Fox & Roach, Bryn Mawr), Andrew Wetzel (Century 21 Alliance, Havertown), Bill Worthington (Brandywine Waterproofing).

To register for the General Membership Meeting, please click here. Once logged in, access the Events Calendar and select the 2008 General Membership Meeting.

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Association Awards Scholarships to Deserving Students
Suburban West's Partnership in Education program which sponsors contests, academic awards, educational programs, and scholarships to local deserving students has awarded scholarships to three young ladies. The youth of today are the leaders of tomorrow. By supporting these youths in their dreams and aspirations, we are supporting the future for years to come. After these students graduate, they will apply the skills that they have learned to helping our communities and families grow and persevere.

This August, the Association partnered with Chester County Futures to award three high school seniors with scholarships to assist them in their endeavors in higher education. Keya Stanford, Sandy Tapia, and Veronica Wisely were all awarded $2,333 in scholarships to assist with the cost of their tuition at their respective Universities. All of the recipients are actively involved in their school and the community. To view pictures of the scholarship recipients, please click here.

Keya Stanford will be attending Howard University this fall to study nursing, Sandy Tapia will be studying elementary education at West Chester University, and Veronica will be arriving at Temple University to study broadcast journalism.

To learn more about the recipients of these awards, or to get involved with the Partnership in Education program, please contact Molly Logan at 610-560-4800 or by clicking here.

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Economists Disprove Negative Housing News
In an August 4 Washington Post article, "Housing Collapse Ahead? Not According to the Data," three economists from Columbia University and Wichita State University announced that their research and findings have proved that the recent spike in foreclosures will not have a devastating effect on home prices. To read the complete article from the Washington Post, please click here.

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PAR Encouraging Members to Get Out and VOTE!
PAR has recently informed the Association that there are more than 2,500 REALTORS in Pennsylvania who are not registered to vote. Read more… For any member who has recently moved or changed their name, you may need to re-register to vote. To print a Pennsylvania voter registration form, please click here.

The deadline to complete the voter registration application is Monday, October 6. Registering by this deadline will ensure your ability to vote in the November Presidential election, as well as to cast votes for the General Assembly which has 27 open seats and 88 incumbent lawmakers who are facing other running mates.

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Are You a Good Online Communicator?
Online communications skills are essential. This article by Michael Russer, outlines three best practices for communicating with the online consumer. You can further sharpen your skills and build or fine tune your online presence by earning the e-PRO certification. This entirely online class will help you grow your business through the Internet. To preview the online course sign up for Introduction to e-PRO. The next session is set for Friday, August 22, 2008 at 1:00 p.m. This 90 minute workshop will give you the chance to try out the course before investing your time and dollars. Attendees will receive a $25 discount on the full online course tuition and a FREE website for six months from Internet Crusade.

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Professionalism Tip: Common Issues in License Law
The August 6th Starbucks Morning session featured a visit from Real Estate Commissioners, Joseph McGettigan and Joseph Tarantino. The Commissioners fielded questions from attendees and reported on what they see as serious and frequent issues in real estate.

A licensee working on a lapsed license is one frequent, serious and costly offense. This results in a fine to both the licensee and the broker. Fines can be a combination of a minimum dollar amount plus a per transaction fine of up to $1000 per transaction. The commissioners recommended that brokers institute a system to check the status of the licenses in the office to avoid this severe, yet often unintentional infraction.

The other common complaints fall in the category of misrepresentation and unprofessional conduct. These cases involve issues such as failure to get a consumer notice or seller's disclosure and misstating items like lot size, taxes, and other property and transaction details. The Commissioners commended the state and local Realtor Associations for creating and promoting the use of standard forms to help avoid these infractions. However, they also noted that the improper use of standard forms can be the basis for license law trouble.

Lastly, the Commissioners noted that, as with any regulatory system, complaints must be filed in order for action to be taken. They spoke about their own passion for the industry and encouraged licensees to take action; either one on one with another licensee or by filing a complaint.

The next Starbucks Morning will be held on September 5, and the Home Builders Association of Delaware and Chester counties will be on hand to explain various new construction topics, as well as answer any questions that the members may have. To view a flyer for the next Starbucks Morning, please click here. To view pictures from the last Starbucks Morning, please click here.

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Thinking About Upgrading to an e-Key?
Supra has just announced that it has added new smartphones that are compatible as a lockbox key. These phones and PDA's are now listed on the Suburban West website, or by clicking here.

If you are interested in obtaining an e-KEY or upgrading to e-KEY service, please stop by the Association office Monday through Friday from 8:00 a.m. - 5:00p.m.

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Code of Ethics Deadline is December 31, 2008
The National Association of REALTORS quadrennial Code of Ethics deadline is fast approaching. In order to keep REALTOR members in compliance, the Suburban West REALTORS Association is offering various Code of Ethics seminars and courses for REALTORS to complete to meet the requirement. To view a list of FREE Code of Ethics seminars offered for the month of August and beyond, please click here.

Along with the free seminars, there will also be a free Mock Ethics Hearing on October 6, 2008 from 9:00 a.m. - 12:00 p.m. at the Springfield Country Club which will satisfy the 2.5 hours of Code of Ethics credit. To sign up for this seminar, click here. Once you are logged in, access the Events Calendar and select the Mock Hearing.

The Association of REALTORS School also offers Ethical Open Houses; Preventing Procuring Cause Accidents, which gives students 7 hours of Continuing Education as well as the 2.5 hours of Code of Ethics credit. To sign up for this course, please click here. Once logged in, please access the Course calendar.

The National Association of REALTORS also offers a free online Ethics in Real Estate Course. To sign up for this course, please click here.

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First Time Homebuyers Receive Tax Credit
Earlier this week, President George W. Bush signed the recently passed housing legislation (H. R. 3221) into law. The new law gives first-time homebuyers a tax credit towards the purchase of a new home. The intention of the credit is to get the public who are sitting on the sidelines back into home purchase mode.

The National Association of REALTORS has issued a chart that better explains the benefits and options for homebuyers who qualify for the credit under the new law. To view the chart, please click here.

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Save the Date- General Membership Meeting Slated for October 23
All members are invited to attend the annual General Membership Meeting on Thursday, October 23 from 9:00 a.m. to 11:30 a.m. at the Aronimink Golf Club. In addition to the opportunity to network with other real estate professionals from throughout the three county area, this year's meeting features an interesting and insightful presentation from nationally-recognized speaker Michael Tchong. Michael's exciting program will explain many of the ubertrends, or supertrends, that are shaping today's society. By explaining what some of the current trends are, Michael engages his audience to tune into what is coming down the pike as far as trends are concerned.

The cost for this unique event is $25 which also includes a continental breakfast and the culmination of the election for the 2009 Board of Directors and the vote for the new bylaws referendum. Click here to register today (once logged, go to the Events link).

Suburban West would also like to extend its appreciation to the sponsors of the General Membership Meeting: USI Affinity and TREND.

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New Short Sale Forms Topic of Next Standard Forms Forum
The Standard Forms Committee at the Pennsylvania Association of REALTORS has worked diligently to create three new forms to assist REALTORS and their clients in a short sale transaction. At the September 5 Standard Forms Forum from 11:30 a.m. - 1:30 p.m., members of the committee will introduce the forms, provide background on the development and tips for the use of these forms. Information will also be available on the Price Escalation Addendum (PEA). This event is FREE, but reservations are required as a free lunch will be provided. To register, click here, log on and go to the events calendar.
The Association would like to thank the sponsor of the Standard Forms Forum, Grant Abstract.

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Two PA Real Estate Commissioners Coming to Association
The next session upcoming in the Starbucks Mornings Series
Two of the Pennsylvania Real Estate Commissioners will be on hand at the Association on Wednesday, August 6 for the next Starbucks Morning from 9:00 a.m. - 10:30 a.m. Members are welcome to attend this free open forum with the Commissioners, all while enjoying free Starbucks coffee.
To sign up for this free event, please click here. Once logged in, please access the events calendar. To view a flyer with upcoming Starbucks Mornings topics, please click here.

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House Approves $300 Billion Housing Rescue Bill
After President Bush withdrew his veto threat, the U.S. House of Representatives passed a $300 billion housing rescue bill on Wednesday that would provide aide to homeowners faced with foreclosure. The Senate must now pass the bill before it is sent to President Bush for his signature.

NAR has released an article on its website praising the Housing Bill and how it will help homeowners purchase and keep their homes. To read the NAR release, please click here.

2008 NAR President, Dick Gaylord also reached out to the 1.2 million REALTOR members on Wednesday offering a Podcast explaining the benefits of the Housing and Economic Recovery Act bill and how it can benefit many Americans. To view the Podcast, please click here.

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Brandywine Prime Happy Hour Appreciation and Photos
The Suburban West REALTORS Association would like to extend its appreciation to the REALTORS and Affiliate members who attended the Happy Hour on Thursday night at Brandywine Prime in Chadds Ford. Approximately 75 members were in attendance and based on comments, many had an excellent time. To view the recently posted pictures from the event, please click here. Additionally, please join the Association in thanking the following Affiliate members for their generous contribution of prizes at our Happy Hour:

• Abundant Home Inspection Services- Simone Cartwright
• Virtual Vista- Brian Castro
• US Inspect- Tom Braune
• Nicolas Building Inspection Services- Habib Nicolas
• Wells Fargo Home Mortgage- Kelly Ann Rogalski
• Mold N' More- Bill Young

Note: Please save-the-date for our next REALTOR Happy Hour at George's in Wayne on September 17 from 5:00 p.m.- 7:00 p.m. To print out a flyer for this event, please click here.

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Local Counties Named "Best to Raise a Family" Chester and Montgomery make list
Earlier this week, Forbes Magazine unveiled its list of the 10 best counties to raise a family. Our membership area featured two of the counties listed, Chester and Montgomery. The main characteristics that contributed to their listing were: low cost of living, reasonably priced homes, short commute times and excellent schools. For more information, click here.

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REALTORS Meet with Local Legislators at Breakfasts
Over the past month, the Suburban REALTORS Alliance has hosted two legislative breakfasts attended by local legislators and select REALTORS from the organization. These state and county elected officials were from Chester County, Delaware County and the Main Line while the members in attendance had all contributed $99 or more to RPAC.

The June 20 breakfast at the Desmond Hotel in Malvern featured the following legislators from Chester County: State Sen. Andy Dinniman, State Reps. Curt Schroder, Chris Ross and Art Hershey, as well as County Commissioners Terence Farrell and Carol Aichele were in attendance along with a staff representative from the office of County Commissioner Cathy Cozzone. Click here for pictures of the event.

The July 16 breakfast at the Aronimink Golf Club in Newtown Square featured the following legislators from Delaware County and the Main Line: State Senate Majority Leader Dominic Pileggi, State Reps. Bill Adolph and Greg Vitalli, and staff representatives from the offices of Congressman Joe Sestak, State Sen. Connie Williams and Rep. Ron Raymond. Click here for pictures of the event.

Thank you to all our members who attended legislative breakfasts and took the opportunity to help lawmakers better understand the challenges facing REALTORS in the region.

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Pennsylvanians May Be Paying Less for Homeowners Insurance
On July 4, Governor Ed Rendell signed The Mortgage Property Insurance Coverage Act into law. This new law states that lenders can no longer charge homeowners additional premiums on unnecessary coverage for their homeowners insurance. To read more about this new law and how it may impact local homeowners, please click here.

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"Welcome New Members" Section Added to Suburban West Website
Suburban West REALTORS Association is pleased to announce the addition of the "Welcome New Members" section of the website. The list contains the names and companies of all of the recent new members that have been approved by the Board of Directors. To view the full list, please click here.

In addition to the list of new members, the Association has also recently updated the REALTORS on the Move section of the website. To view the full list of REALTOR Members who have recently changed offices or to see an archive of the REALTORS on the Move lists, please click here.

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Association Seeking Member Input Communications Survey to Launch Next Week
While Suburban West REALTORS Association may be a building located in Malvern, it is really the sum of its 5,200 members. In order to improve our organization and the benefits and services it offers, we rely on the input of all our members.
To this end, the Association had developed a new initiative to consistently seek member comments and opinions on a vast array of current and potential products and services. Through an assortment of scheduled surveys, focus groups and other evaluation methods, the Association wants to find out what we can do to better help you with your real estate career.

The first of these efforts will be launched next week as you will receive an invitation to participate in a brief online survey on the Communications Resources available from the organization, including the Weekly News Service, the REALTOR News Magazine and the website. As an extra incentive to complete the survey, participants in the survey will be entered into a drawing for a $100 Gas Card. We hope you will complete the survey as your input is critical to enhancing the value of Suburban West.

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RPAC Fundraising Hits Its Mark Your Investment Still Sought Throughout the Year
Throughout June, 35 members committed themselves to help raise money for the REALTORS Political Action Committee. There tireless efforts in communicating the importance of RPAC and political involvement of the REALTOR resulted in over $23,000 in contributions. This investment is critical to the REALTORS ability to stay out in front of issues and react quickly to challenges that impact our industry.

The Association would like to thank and congratulate Dennis Manley for his tremendous efforts. He solicited the most contributions and contributors. For his efforts, he will receive free local dues in 2009. All told, each of the members who devoted their time and effort to assist in raising RPAC funds deserves sincere recognition: Mark Barone, B.J. Barrett, George Beebe, Susan Bell, David Brant, Anthony Cardone, Dominic Cardone, Jim Clarke, Debbie Dorsey, Jan Drury, Marcy Friedland, Suzi Gerber, Jerry Grantland, Marie Griesser, Dan Hayden, Maureen Ingelsby, John Isselmann, Brian Kane, Terry Kirkwood, Dawn Kummerer, Tish Maloney, Barb Mastronardo, Anne Matyjasik, Bill McFalls, Kathy McQuilkin, Roger Meacham, Karen Micek, Dennis Morgan, Tom Noden, Jim Ryal, Andrew Wetzel, Nick Vandekar, and Affiliate members Mike Kennedy and Alan Fastman. Click here for pictures of the July 11 telethon event (although note that many of the other participants made calls from their office).

It's not too late to contribute to RPAC as we accept contributions throughout the year. Not only would your contribution go to furthering the legislative agenda of REALTORS, it also ensures that REALTORS opinions are heard locally, in Harrisburg and Washington DC. To contribute, please contact the Association's office at 610-560-4800 or email Vinnie Pagnini at vpagnini@suburbanwestrealtors.com.

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Association Closed on July 4
Please note that the Suburban West REALTORS Association will close at 4 p.m. on Thursday, July 3rd and will remain closed on Friday, July 4th in observance of Independence Day. The office will reopen on Monday, July 7th at 8 a.m. Members seeking assistance are encouraged to use the Suburban West REALTORS Association website, or contact the staff prior to 4 p.m. on Thursday.

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What are the Differences in Buying and Selling in Community Associations? Come and drink some Starbucks coffee and find out!
What makes the buying and selling process different in Community Associations? As REALTORS, do you know what questions you should ask the seller and what information that you need to provide to the buyer? If not, come to the next Starbucks Morning at the Suburban West REALTORS Association on Tesday July 8 from 9:00 a.m. - 10:30 a.m. "Selling and Buying within Community Associations" will tackle these questions and much more, plus give you the opportunity to ask questions of an expert panel on this timely and important topic. All this while enjoying free Starbucks coffee.

To sign up for this free event, please click here. Once logged in, please access the events calendar. To view a flyer with upcoming Starbucks Mornings topics, please click here.

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REALTOR Happy Hour Coming to Chadds Ford
The next REALTOR Happy Hour will take place on Thursday, July 24 at Brandywine Prime in Chadds Ford from 5:00 p.m. - 7:00 p.m. Read more… Besides featuring FREE appetizers and drink specials, members will have the opportunity to socialize and network with fellow REALTORS throughout the area and also to submit their business cards at the door to have a chance to win various prized donated by our Affiliate members.
Please click here to view a printable flyer for the event.

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New Marketing Rules May Affect Some REALTORS
New regulations take effect in fall 2008 that may impact members that have affiliated businesses and those that deal with credit reports. The Fair Credit Reporting Act of 1970 (FCRA) was amended by the Fair and Accurate Credit Transactions Act of 2003 (FACT Act) late in 2007 adding several new regulations affecting some members.
Effective October 1 Affiliate Marketing Rules take effect which will govern how affiliated companies may market to consumers. For information please review the answers to frequently asked questions on the Affiliate Marketing Regulations compiled by NAR. Effective November 1, users of credit reports will be required to have procedures in place to detect and report address discrepancies. For more information on Identity Theft Red Flag Requirements please review the answers to frequently asked questions compiled by NAR.

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Professionalism Tip: Are You Certain that the Seller is NOT Represented by a REALTOR?
Remember that to be compliant with the Code of Ethics; REALTORS have "an affirmative obligation to make reasonable efforts to determine whether a prospect is subject to a current, valid exclusive agreement to provide the same type of service." (Article 16, Standard of Practice 16-9.) It has come to our attention that some REALTORS who prospect for listings through the "For Sale By Owner" market are unintentionally running afoul of this standard.
There are at least two simple methods to ascertain that the apparent FSBO is in fact NOT represented by another REALTOR. The first - ASK! The second - Check the MLS! If the property is listed in the MLS it is subject to an exclusive contract as these are the only types accepted by the MLS.

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June is National Homeownership Month
Once again, the Suburban West REALTORS Association is pleased to join a number of local, state and national organizations in recognizing June as National Homeownership Month. As the financial news on housing dominates the national headlines, it is especially timely for this recognition as a reminder of the overall value homeownership provides our local communities and our country. As REALTORS and Affiliates whose livelihood is directly related to this concept, we hope that you too will reflect on the overall importance of homeownership and especially its emotional value to consumers.

On Tuesday, on behalf of Suburban West REALTORS Association, Tish Maloney, Secretary/Treasurer of the Board of Directors, was in Media to receive a proclamation from the Delaware County Council, recognizing the importance of homeownership and relaying the various programs that are currently in place to help residents realize the dream of owning their own home. To view the proclamation, please click here.

The Suburban West REALTORS Association has compiled a comprehensive list of local, state and national housing programs that you can point your potential client to so that they may receive assistance with the purchase of a home. To access the list, please click here.

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Association Seeking Nominees for Board of Directors
The Suburban West REALTORS Association requests that members who are interested in running for an open position on the Board of Directors or would like to nominate another member who they believe would be a good candidate notify the Association by next Friday, June 20. The process of choosing nominees for the Board of Directors is extremely important to the organization as the Board members serve as spokesmen for the profession locally.

It is the goal of the Association to attract the most qualified and desirable slate of candidates who each can devote the time and energy to effectively serve the membership. There are four REALTOR positions on the Board that will be contested in this election, with the four candidates who garner the most votes being elected. The election for the Board begins in early September and culminates with the General Membership Meeting on October 23. Prior to and during the election, candidates are equally promoted by the Association through the Weekly News Service, the REALTOR News and on the Association's website.
For more information on the process or to provide a name of a candidate, please contact Anne Marie Matteo at 610-560-4800 or email ammatteo@suburbanwestrealtors.com.

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Supra Car Chargers Now Available at Association
To continue to provide REALTORS with the tools that they need to keep ahead, Suburban West is now selling the Supra ActiveKey car chargers at the Association office in Malvern. The cost for a charger is $24.95 plus tax, which comes out to $26.45 total. Members are welcome to come in to purchase the chargers Monday through Friday from 8:00 a.m. until 5:00 p.m. No appointment is needed.

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Thank You to our Students and Instructors
On behalf of the entire staff, we thank you for your outstanding and continued support of ARS and look forward to serving you in the next cycle. Remember that the Association of REALTORS School offers classes year-round and will begin a full complement of Designation and Broker courses over the summer and appraiser courses early next year. Note that we also continue to offer 06-08 online MCE courses through June 30. For more information on upcoming classes, please log on to www.realtors-school.com.

As we close our 2006-2008 Salesperson/Broker Renewal Period, we do it with a sense of pride and accomplishment. The Association of REALTORS School (ARS) offered over 200 classes and educated over 7,000 students since the beginning of the renewal period on June 1, 2006. From your excellent remarks and overall course satisfaction, it confirms our commitment to quality education and outstanding customer service. It is your support and loyalty that made our school and this renewal period a success. And the success of our school is integral to our ability to maintain the cost of local dues for over 10 years. Thank you again to the students and instructors for their dedication to the School.

What is New in Technology Trends?
Technology is constantly evolving, especially in the real estate industry. Often times, it seems difficult to keep up with the trends or to know about what the new hot gadget is.

The Association of REALTORS School offers the Introduction to e-PRO workshop at the Association office in Malvern to give REALTORS a taste of what the e-PRO designation can do to help improve their business. To see a list of the FREE e-PRO workshps offered this summer and to sign up, please click here. Licensees who attend the e-PRO workshop before they sign up for the online designation course will receive a $25 discount on the course and a free website.

By attaining the e-PRO designation, you will be able to apply the technology trends that you learn to prospect for new clients, as well as use the skills that you learned to keep in touch with the clients that you have in your network. The e-PRO course is done completely online, so you work at your own pace and on your own time.
To get a glimpse of what some of the technology predictions are for real estate, please click here.

Be Proactive: Using Positive News with the Consumer
How can you best counteract some of the negative national stories about the housing market? Make sure that consumers within your sphere of influence (current clients, former clients, potential clients) are exposed to positive stories on the Philadelphia-area housing market. Most consumers are exposed to national stories that appear on cable news outlets (or on their website), the network news, and even wire stories that appear in local papers. But with your direct contact with clients, you have the opportunity to be an additional conduit of information that is more local in nature. And when it is from a third-party source, like one of the county newspapers or the Philadelphia Inquirer, it has that much more impact.

One such article that appeared this week in the Inquirer was a story on a recent study finding area home values fair and comparisons of our market to other. To access this article, click here and consider passing it along to your clients who may be on the fence about whether to buy or sell a home.

Two-Step License Renewal Deadline Saturday May 31st
All real estate licensees must complete education and renewal no later than May 31st. Once education is completed click here to renew your license. You will need the registration code which appears on your license wallet card. If you do not have your registration code you may email the Commission for assistance.

You must complete BOTH education and renewal by May 31st. Failure to do so will result in an inactive license and continuing to practice on an inactive license is subject to prosecution by the Real Estate Commission.

Local Home Sales Continue to Bounce Back
Recent analysis of TREND statistics show that sales have begun to bounce back after month-over-month declines throughout the fall. All three counties (Chester, Delaware and Montgomery), showed modest gains in April in both sales and pricing compared to March.

Sales in Chester county increased 27%, followed by a 7% gain in Montgomery and 0.5% gain in Delaware. The pace in all three counties is still off in comparison to April 2007 statistics, most impacted by the fallout of the national subprime crisis last Fall.
While home prices also increased month-over-month in April, they are slightly down from a year earlier for all three counties. However, the year-over-year percentage decline in prices (Chester-1.5% decline; Delaware-0%; Montgomery- 1.5% decline) is miniscule compared to BOTH the national (8% decline) and northeast (7.7% decline) pricing averages.

One last note is that homeowners in all three counties have seen increases on their home investment over the past five years. The average homeowner in Chester County gained 30% on the price of their home in April 2008 compared to April 2003. In Montgomery county, that increase is 34% and Delaware county residents have seen a 63% increase. This confirms the fact that homeownership continues to be one of the strongest investments and historical trends beyond the last five years are further evidence of that.

Suburban West released three press releases last week on these statistics that can be accessed here. Also note that TREND recently released it the 1st Quarter Economic Market Watch report that can be downloaded from their website, under the MLS section and then statistics.

Your RPAC Support is Needed "Now More Than Ever"
As a presidential election year, politics are once again front and center in the media and on a lot people's minds. In this context, it is also a good time to remember the critical impact local, state and national government has on many facets of the real estate industry. Thus, it is important to both the industry and homeowners that the REALTORS have a strong voice in our municipalities, Harrisburg and Washington.
Your investment in the REALTORS Political Action Committee (RPAC) helps make that voice loud and clear. RPAC exists to help pro-REALTOR and pro- Real Estate candidates win election and produce change from the inside.

As of today, over 1,500 REALTORS and Affiliate Members have invested in RPAC in 2008. While we greatly appreciate the contributions already made, we hope that more members will contribute before November to better the chances that the candidates we are supporting have the necessary resources to be victorious. How can you contribute if you have not already done so (or would like to add to an existing contribution):

1. Contribute Online Today. Simply, access the Payment/ Registration Center, and once logged in, access the link for Contributions.
   
2. Answer the call on June 11. The Association will conduct its Annual RPAC Telethon on this date from 10 a.m. to 12:30 p.m. This event features member volunteers reaching out to their peers to make a financial investment in the future of real estate. Whether you donate money or your time to be a volunteer, any assistance would be significant.

If you would like to volunteer your time in assisting with the RPAC Telethon, please contact Vinnie Pagnini at 610-560-4800, or e-mail her at vpagnini@suburbanwestrealtors.com.

Office Closed on Monday, May 26
Please note that the Suburban West REALTORS Association office will be closed on Monday, May 26 in observance of Memorial Day. The office will reopen on Tuesday, May 27 at 8 a.m. Members seeking assistance are encouraged to use the Suburban West REALTORS Association website or contact the staff prior to 5 p.m. tomorrow.

Deadline for Supra Keypad Payment was May 21
If you are planning on continuing the lease of your Supra ActiveKEY for 2008-2009, please note that the deadline for payment was May 21. To avoid potential interruption of service, please be mindful of the payment deadline. Supra mailed invoices to all Suburban West REALTORS Association members in mid-April with two payment options available; by mail or over the phone. If you are not in receipt of an invoice, please call Supra at (877) 699-6787, option 2 in the automated system.

For individuals seeking to discontinue their lease of the electronic keypad, please return the leased product (keypad and charger) in person as soon as possible to avoid any future bills and penalties to the Association's office between 8 a.m. and 5 p.m., Monday through Friday..

REALTOR-Builder Happy Hour is Next Week
Start your summer with a splash by attending next Thursday's (May 29) REALTOR-Builder Happy Hour at the Desmond Hotel in Malvern. In addition to free appetizers, drink specials and prizes from our generous Affiliate members, this unique event will feature enhanced and expanded networking opportunities with REALTORS, Affiliates AND representatives from local Builders, courtesy of the Home Builders Association of Chester and Delaware Counties. Weather permitting, the Happy Hour will take place on their large patio deck and it will run from 5:00 p.m. to 7:00 p.m.

Deadline for Supra Keypad Payment is May 21
If you are planning on continuing the lease of your Supra ActiveKEY for 2008-2009, please note that the deadline for payment is May 21. To avoid potential interruption of service, please be mindful of the payment deadline.

Supra mailed invoices to all Suburban West REALTORS Association members in mid-April with two payment options available; by mail or over the phone. If you are not in receipt of an invoice, please call Supra at (800) 545-9601, option 7 in the automated system.

For individuals seeking to discontinue their lease of the electronic keypad, please return in person the keypad and charger to the Association's office between 8 a.m. and 5 p.m., Monday through Friday.

For tips on getting the most out of your keypad system, including battery tips, please click here.

Professionalism Tip: Give Careful Consideration Before Offering (or Accepting) Commission Bonuses
There appears to be renewed interest in offering a bonus as a marketing strategy. Whether providing or accepting these bonuses, there are legal and ethical issues to consider.

First, as with any offer of compensation made through the multiple listing service, the offer is unconditional except in very specific situations involving court orders or actions of a lender. (See Trend Rules and Regulations) When making the offer of a bonus the listing broker must be careful that any conditions of the offer are clearly spelled out. One of the purposes of the MLS is to inform co-operating brokers of the compensation they can expect when procuring a buyer for the listing. Generally, simple failure or refusal of the seller to pay the bonus to the listing broker - for reasons not very clearly written and agreed upon in advance of showing - would not relieve the listing broker from the obligation to pay the co-operating broker and could result in arbitration between brokers.

Second, co-operating brokers should consider whether acceptance of the bonus constitutes a conflict of interest with the client. All licensees have the duty to "timely disclose to the consumer any conflicts of interest". REALTORS have a further obligation to protect and promote the interests of the client and to treat all parties honestly. Whether or not acceptance of a bonus is a conflict of interest may be determined by the perception of the consumer. While your efforts on behalf of the consumer may not change based on a bonus, if the consumer perceives the opposite you may find yourself on the wrong end of a complaint - a complaint that could be more costly than the bonus.

Fresh Ideas for Selling in a Tough Market— Last week in Washington DC, the National Association of REALTORS hosted its annual Mid- Year Meetings. This event featured great programs and sessions that are timely and useful to most REALTORS, including this summary article of a presentation from May 14 on Fresh Ideas for Selling in a Tough Market.  For all the latest news from NAR's Mid-Year Meetings, please click here.

Scholarships Available for Designation Classes
The Pennsylvania REALTORS Education Foundation (PREF) has announced that scholarships are available for designations and broker courses. The Scholarship may be applied towards the cost for any designation or broker course offered by a REALTOR Association or Association school with reimbursement of lodging, travel expenses, as well as the scholarship up to $500. The Scholarship money awarded must be used within one calendar year of award date, and the application deadline is July 31.
For more information on how to apply for a Scholarship, please click here.

Professionalism Tip: Email Courtesies Part II
Scholarships Available for Designation Classes
The Pennsylvania REALTORS Education Foundation (PREF) has announced that scholarships are available for designations and broker courses. The Scholarship may be applied towards the cost for any designation or broker course offered by a REALTOR Association or Association school with reimbursement of lodging, travel expenses, as well as the scholarship up to $500. The Scholarship money awarded must be used within one calendar year of award date, and the application deadline is July 31.
For more information on how to apply for a Scholarship, please click here.

Professionalism Tip: Email Courtesies Part II
Last week's Professionalism Tip covered email courtesies and regulations. Since that publication, we have received communication from members seeking more information. Specifically, members wanted to know how to report violators and if there were any business relationship exceptions to the law. The Pennsylvania Association of REALTORS (PAR) provides answers to both questions in its Broker Compliance Guide to the CAN-SPAM Act. Members are strongly encouraged to read this document found on their CAN-SPAM resources page.

In part, the document explains that "If the purpose of an e-mail message is to "promote a commercial product or service" then the law applies regardless of the identity of the recipient unless there is a specific exception that can be invoked. Specifically, where agents are sending listing information to other agents or brokers in an effort to sell a property, the message would be considered a commercial e-mail under the law because the sending agent is primarily promoting a product or service. Note that simply belonging to the same organization (MLS or Association) is not an exception to the law; messages sent to brokers or agents that promote listings must follow all the rules below, including the opt-out provision."
Remember that professionalism is more than just following the rules. Even without these regulations, your reputation and important peer relationships can be irreparably damaged by sending unsolicited email. Think about it.

Complete Your ABR Education in 2 Weeks
The real estate market is changing. Buyers recognize now more than ever the value of a professional agent to guide them through the home buying process. They want someone who can present and explain their options so that they can make an informed decision. Take your career to the next level by becoming a certified buyer agent with the Accredited Buyer Representative (ABR) designation. The ABR designation indoctrinates buyer representatives in the service and fidelity that buyers need and expect. The curriculum offers methods for building and maintaining your business.

You can complete the education requirements of the ABR designation this summer with the 2-day ABR required course on June 9 & 10 and a one day elective "Effective Negotiating for Real Estate Professional" on June 17. Course credits are good for three years, so it is not necessary to take both classes at the same time. For details and to register click here. Do you already have your e-PRO certification or SRES designation? Then you are half way there. You have already completed the elective requirement for ABR. The 2-day ABR class on June 9 & 10 will complete your ABR education.

The Association of REALTORS School is also offering a discount to students who would like to complete their ABR education in a 2 week period. All students who sign up for the 2 day ABR course on June 9 & 10 and the ABR Negotiating elective on June 17 will receive a $25 discount when they sign up for and attend both courses. To sign up for these classes, please call the Association office at 610-560-4800.
If you have already completed your ABR designation, you can still benefit by referring a fellow REALTOR to the ABR designation courses. ABR designees who refer another REALTOR will be entered into a drawing for FREE airfare and registration to Orlando this fall for the annual NAR Conference, OR a $300 American Express gift card. To refer someone to the ABR courses, please click here.

covered email courtesies and regulations. Since that publication, we have received communication from members seeking more information. Specifically, members wanted to know how to report violators and if there were any business relationship exceptions to the law. The Pennsylvania Association of REALTORS (PAR) provides answers to both questions in its Broker Compliance Guide to the CAN-SPAM Act. Members are strongly encouraged to read this document found on their CAN-SPAM resources page.

In part, the document explains that "If the purpose of an e-mail message is to "promote a commercial product or service" then the law applies regardless of the identity of the recipient unless there is a specific exception that can be invoked. Specifically, where agents are sending listing information to other agents or brokers in an effort to sell a property, the message would be considered a commercial e-mail under the law because the sending agent is primarily promoting a product or service. Note that simply belonging to the same organization (MLS or Association) is not an exception to the law; messages sent to brokers or agents that promote listings must follow all the rules below, including the opt-out provision."
Remember that professionalism is more than just following the rules. Even without these regulations, your reputation and important peer relationships can be irreparably damaged by sending unsolicited email. Think about it.

Complete Your ABR Education in 2 Weeks
The real estate market is changing. Buyers recognize now more than ever the value of a professional agent to guide them through the home buying process. They want someone who can present and explain their options so that they can make an informed decision. Take your career to the next level by becoming a certified buyer agent with the Accredited Buyer Representative (ABR) designation. The ABR designation indoctrinates buyer representatives in the service and fidelity that buyers need and expect. The curriculum offers methods for building and maintaining your business.

You can complete the education requirements of the ABR designation this summer with the 2-day ABR required course on June 9 & 10 and a one day elective "Effective Negotiating for Real Estate Professional" on June 17. Course credits are good for three years, so it is not necessary to take both classes at the same time. For details and to register click here. Do you already have your e-PRO certification or SRES designation? Then you are half way there. You have already completed the elective requirement for ABR. The 2-day ABR class on June 9 & 10 will complete your ABR education.

The Association of REALTORS School is also offering a discount to students who would like to complete their ABR education in a 2 week period. All students who sign up for the 2 day ABR course on June 9 & 10 and the ABR Negotiating elective on June 17 will receive a $25 discount when they sign up for and attend both courses. To sign up for these classes, please call the Association office at 610-560-4800.
If you have already completed your ABR designation, you can still benefit by referring a fellow REALTOR to the ABR designation courses. ABR designees who refer another REALTOR will be entered into a drawing for FREE airfare and registration to Orlando this fall for the annual NAR Conference, OR a $300 American Express gift card. To refer someone to the ABR courses, please click here.

Philadelphia Area Foreclosures Down 30%
Although most of the country is facing high numbers of foreclosures, the Philadelphia area foreclosure rate is down 30% from last year. One of the main reasons cited is many borrowers in the Delaware Valley had not obtained subrime loans over the past several years. An article in Wednesday's Philadelphia Inquirer explains more about the drop in foreclosure rates. Please click here for more details.

Upcoming Courses at Aronimink and Springfield
The license renewal period is winding down, and so are the remaining classes for licensees to take. The Association of REALTORS School continues to offer classes at convenient locations in Delaware County, including the following:

Property and Transaction Disclosures, Friday, May 9, Aronimink Golf Club, Newtown Square- The course will specifically cover the Sellers Property Disclosures and sections of the Agreement of Sale. The course is designed to showcase various parts of these documents and the underlying meaning of many of the paragraphs so that you as the agent can better inform your client on the importance of disclosures. To sign up for this course, please click here.

Introduction to Introduction to Residential Property Management, Friday, May 16, Springfield Country Club Springfield- This course will give licensees a basic level of property management information. Students will be able to follow the life cycle of a rental contract as well as gain extra insight to property management related contracts. To sign up for this course, please click here.

Keeping in mind that the license renewal deadline is on May 31, many classes are already full or near capacity. Licensees should sign up for courses as soon as possible to avoid being caught short on credits. To view a complete listing of courses through the Association of REALTORS School, please click here.

Professionalism Tip: Email Courtesies and Regulations
In the spirit of co-operation and providing the best opportunities for clients, REALTORS use a variety of marketing strategies to promote the needs of buyers and sellers. In the process, too often, respect and consideration of peers and other consumers is unintentionally neglected.

When sending a broadcast (or mass) email, use care to protect the identity of the recipients. You may know everyone on the list, but the recipients do not and may not wish to have their email addresses exposed to strangers. Putting the recipient's email addresses in the BCC (blind carbon copy) space instead of the TO space will do this simply and effectively. If your address book is large, there are software programs available that will allow you to hide the recipients' email addresses. Some of these same programs also provide formatting templates for a professional looking email.

Consider screening your address book for those that may have need for a particular message rather then sending everything to everybody. Email software provides a variety of methods for you to group contacts based on various commonalities. Consistently sending emails to someone who does not want the message is a sure way to have your email address blocked and your reputation tarnished.

Additionally, there is legislation (CAN-SPAM) that controls the sending of commercial email. Commercial email is defined as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service." The law applies to business of all sizes. Realtors must respect CAN- SPAM just as they must Do NOT CALL legislation. For a summary of the legislation and useful compliance resources click here.

This tip was provided by a REALTOR member of Suburban West REALTORS Association. In appreciation, this member will receive a gift certificate to the school. If you have a professionalism tip you'd like to share please send it to ptansey@suburbanwestrealtors.com.

Philadelphia Inquirer Releases Its Annual Report Card on Schools
The 11th edition of the Philadelphia Inquirer's Report Card on Schools in the area is now available. The report takes an in-depth look at school in the Philadelphia region, with a focus on test scores, teacher/ student ratios, spending and programs. Click here to access the updated district information.
To learn how your district compares to the rest of the five county Pennsylvania region on many measures, including spending, salaries, special programs and diversity, please click here.
The Suburban West REALTORS Association also has a listing of local school districts of the region. To access this list of schools, please click here.

REALTOR/ Builder Happy Hour Coming to Malvern
So much of the success in real estate is predicated on developing and maintaining relationships with others (clients, REALTORS, and other real estate professionals). It is this belief that has helped make the bi-monthly Suburban West REALTOR Happy Hours a success. To enhance and expand your networking opportunities, the Association is pleased to announce that the next Happy Hour will be held in conjunction with the Home Builders Association of Chester and Delaware Counties; to provide you the opportunity to develop new and meaningful connections in new construction that could help you and your clients.
The REALTOR/ Builder Happy hour will take place on Thursday, May 29 at the Desmond Hotel in Malvern from 5:00 p.m. - 7:00 p.m. Besides featuring FREE appetizers and drink specials, members will also have the opportunity to submit their business cards at the door to have a chance to win various prized donated by our Affiliate members.
Please click here to view a printable flyer for the event.

April 22nd Primary Election Reminder- REALTORS Vote
As REALTORS it is important to back candidates who support private property rights and the real estate industry. REALTORS are encouraged to vote in the General Primary Election on Tuesday, April 22. Along with the opportunity to cast a vote for a presidential nominee, there are several local and state elections across the commonwealth. In the General Assembly, there are 24 incumbent state lawmakers retiring and 32 legislators who have a primary election challenger. There are also races for attorney general, auditor general and state treasurer. The Pennsylvania State Department has polling information and a list of candidates at www.votespa.com. PAR-RPAC supports the following Pennsylvania candidates.

Starbucks Morning and Standard Forms Forum a Success!
On April 10, the Suburban West REALTORS Association hosted the sixth session of the "Starbucks Morning at the Association" series. Nearly 40 members attended the FREE educational seminar on Branding Your Business. Attendees picked up unique ideas with useful tools, so that they can be a better resource to their clients through information from the presenter and other attendees. It was also a great networking opportunity for members. The Association would like to extend its appreciation to the panel of REALTORS, Carol Sabatelli, David Bershad, and Kathy McQuilkin, and Affiliate sponsor, Stephen Cotter of the Stephen Cotter Law office. To view pictures of the event, click here.

Also on April 10, the Association hosted a Standard Forms Forum at the office to discuss the Agreement of Sale. Suburban West REALTORS Association members who serve on the Pennsylvania Association of Realtors Standard Forms Committees, David Bershad, Carol Sabatelli, Kathy McQuilkin, Geoff Baker, Anne Matyjasik, Mark Barone and Mike Barth, PAR's Standard Forms Specialist provided attendees an opportunity to comment on the Agreement of Sale in anticipation of a revision of the form. The Association would like to thank Mike Kennedy of Mortgage America for sponsoring the Standard Forms Forum. To view pictures from this event, please click here.

Professionalism Tip: If it walks like a duck and quacks like a duck...
Then it is probably a duck. If actions taken (or not taken) feel wrong they probably are wrong. When faced with a professional decision, listen to your inner voice. If it tells you to be careful, then caution is advised. Often times we are faced with situations that are not explicitly governed by ethics or rule. In those times, it is our common sense and instinct that guide us. Trust your instincts or ask a broker or co-worker for their sense or instinct about the situation.

Association Sponsors "It's Mathematical" Competition
On April 10, Suburban West REALTORS Association was pleased to continue its efforts in sponsoring the annual interscholastic It's Mathematical Competition. This unique educational event presents academically gifted students from Conestoga, Delco Christian, Marple-Newtown and Radnor school districts an opportunity to compete six times a year in a college- bowl style tournament. The championship round for the tournament took place at Conestoga High School with Radnor High School winning the overall competition for the Junior Varsity and Varsity teams. Association Liaison, Tyler Wagner, represented the Association at this great event and presented trophies to the participants.
The Association's Partners in Education initiative emphasizes the importance of knowledge and opportunity within our local community. Suburban West REALTORS Association has a long history of promoting the importance of education on all levels, from secondary to collegiate, and we continue to seek out ways to expand our efforts. If there is a local school district you believe would benefit from our partnership, please contact Molly Logan at mlogan@suburbanwestrealtors.com or call 610-560-4800.

Association Recognized for Promoting Fair Housing
On Tuesday (March 31), the Delaware County Council recognized the Suburban West REALTORS Association along with other local housing organizations for our continued efforts of promoting Fair Housing and accompanying initiatives amongst our members and the community. REALTOR Member Bob Tyler and Suburban West REALTOR Chairman Jim Ryal attended the proclamation ceremony earlier this week at the Council Chamber in Media where they were presented with the County's Resolution proclaiming April as Fair Housing Month (click here for the text of the resolution).
We, as REALTORS know that the Spring market usually brings more business and housing inquiries, and it also brings to mind the 40th anniversary of the Fair Housing Act. The Act protects the right of all Americans to peruse the dream of homeownership without discrimination based on race, creed, color, disability, sex, familial status and origin.
The National Association of REALTORS has posted an article about Fair Housing and new strides to improve it. To read this article, please click here.

Supra Keypad Exchange Ends April 11
As the Supra conversion comes to an end, we would like to take the time to thank the membership for their patience and cooperation during this process.
The Supra keypad exchange will end on Friday, April 11 at 5:00 p.m. Any members who wish to exchange their black Display Key must do so in the office by next Friday. After April 11, the routine $50.00 activation fee will be reinstated for members who wish to convert to the new ActiveKEY.
New members who wish to get the ActiveKEY after April 11 will be subject to the $50.00 activation fee as well as the prorated fee for the ActiveKEY. Members who wish to get a new keypad or to convert to the new Activekey may do so during regular Association office hours. Appointments are not necessary.

Professionalism Tip: Protecting Your Client
Did you know that it is a violation of RESPA for a seller of property that is purchased with the assistance of a federally related mortgage loan to require directly or indirectly, as a condition to selling the property, that title insurance covering the property is purchased by the buyer from any particular title company? A seller in violation is subject to prosecution under RESPA. Familiarity with this, and other issues that consumers are not aware of, protects your client and is another reason why consumers need your professional services.
Thank you to Pat Moyer, ABR, GRI, SRES, e-PRO for suggesting this Professionalism Tip. Pat is a certified ethics, continuing education and designation instructor for the Association of Realtors School.

Home Sales Rise Nationally and Locally
Earlier this week, the National Association of REALTORS (NAR) reported that month-to-month sales increased for the first time in six months. Nationally, home sales were up 2.9% in February compared to January although still down 23.8% from February 2007 figures.
Lawrence Yun, NAR Chief Economist, said the gain is encouraging. "We're not expecting a notable gain in existing-home sales until the second half of this year, but the improvement is another sign that the market is stabilizing," he said. "Buyers taking advantage of higher loan limits for both FHA and conventional mortgages will unleash some pent-up demand. As inventories are drawn down, prices in many markets should go positive later this year." To read the full release from NAR, please click here.

Locally, sales also rebounded slightly in February for the three counties. Additionally, prices have also held steady over the last year, bucking national trends. For more information and what some local REALTORS commented this week, click here. Or access the statistical reports available on TREND 's website; once logged in, go to the MLS section and click on the Statistics tab.

Do You or Your Clients Have Abandoned or Unclaimed Property?
The Treasury Department is seeking your assistance to increase awareness of the holder reporting requirements of the Abandoned and Unclaimed Property Act (DAUPA). Unclaimed property is any financial asset that has become dormant, meaning no contact has been made with the owner after a given time period. After this time, the holders of unclaimed property, such as banks, and insurance companies, must file an unclaimed property report with the Pennsylvania Treasury Department. Some examples of unclaimed property include bank accounts, uncashed payroll checks, accounts payable or receivable checks, credit balances, gift certificates, stocks and bonds, escrow accounts, money orders, travelers checks, utility refunds, safe deposit box contents and insurance proceeds.
All reports for unclaimed property must be filed by April 15, 2008. The Treasury has a team of compliance professionals who are available to help your clients meet their reporting obligations. You can reach them on the holder hotline at 1-800-379-3999 or via e-mail at unclaimedpropertyreporting@patreasury.org.

Professionalism Tip: Expect Ethical Conduct; Settle for Nothing Less.
The REALTOR family has been granted a valuable right; the right to police themselves. This comes from the fact that the obligations that REALTORS voluntarily assume through the Code of Ethics are recognized as legitimate protections of the public interest. In order to maintain this independence and self-governance, the process must remain meaningful and useful. REALTOR members must expect adherence to the Code from both themselves and their peers. REALTOR members must be willing to bring attention to those who do not adhere to the Code; either through direct communication or through the enforcement process.

What Changes (or Not) Would You Make to the Agreement of Sale?
After two plus years of use, REALTORS have had time to formulate their own opinions on the value of the PAR Agreement of Sale (A/S-R). Read more… At the April 10th Standard Forms Forum (11:30 a.m. - 1:30 p.m.), you are invited to present your constructive comments - good, bad or indifferent - about this form. Representatives of the Pennsylvania Association of Realtors (PAR) and the PAR Standard Forms Committees will be present at the forum to hear and bring your comments back to a sub-committee being formed to consider and draft revisions. This event is FREE but reservations are required as lunch will be provided. To register, click here, log on and go to the events calendar.

REALTOR Lawyer Forum Discusses Tax Sales
The Chester County Bar Association and the Suburban West Realtors Association host a monthly forum for Realtors and Attorneys to discuss topics of mutual interest. Offered on the first Thursday of each month at the at 15 W. Gay Street, Chester County Bar Association offices West Chester, PA, these luncheon meetings start at noon and end promptly at 1:00 p.m. The forum topic on April 3, 2008 is "Tax Sales and Sales of Property on Municipal Liens. The scheduled speaker is Michelle Portnoff.
To reserve your seat and pay for your lunch ($11) please visit our payment and registration center, log in and go to the events calendar. Choose the CC Realtor Lawyer Forum for April and follow the prompts to register and pay for your lunch with a credit card. Attendance is open to REALTOR members and Attorneys. Each attendee must register under his/her own name.
Reservations may be made until noon on Tuesday, April 1st or until room capacity whichever comes first. Due to the popularity of this event, it is wise to register early. If you make a reservation and find you need to cancel, you must do so ONLINE no later than noon on Tuesday, April 1st. No refunds will be given after noon on April 1st. All attendees must be identified and pre-paid in advance.

Your Clients Save Money by Owning a Home
It's tax season again! Everyone is out there trying to find every deduction that they can to keep more of their money in their pocket. But what most people don't realize is that one of the biggest deductions that they can write off is their home! If you currently have clients who are indecisive about purchasing a home, let them know about the monetary benefits of buying a home. For more information on how owning a home can save your clients some serious money, please click here.

Supra to Conduct Workshops at Association Office
Looking for ways to maximize the use of your electronic key system? Or do you have a smartphone or pda that your not fully taking advantage of? The Suburban West REALTORS Association will host three Supra workshops on Monday, March 24 featuring Dick Betts, a technology consultant and instructor specializing in the smartphone and related programs. Read more… For information on these programs, click here. There is no cost to attend, but registration is required. To register, click here and access the Meetings and Workshops link.

The programs are:

• 9:00 a.m. "Every place is my office" --Using mobile technology in your real estate business
• 10:30 a.m.; "Is KIMweb working for you?" --Free online tools available to all Supra keyholders
• 1:00 p.m.; Real Estate Fundamentals for Smartphones and PDA's

In other Supra news....a brief reminder that there are ways to conserve the battery life of your key in between charges. One frequently used method is turn off the radio function. With the "radio" on, the key continually seeks out a cellular signal and, in turn, drains the battery, especially in areas with a weak cell signal. For other tips, please click here.

Lastly, a final reminder that the deadline to participate in the 2 for 1 exchange on all mechanical lockboxes for 1 iBox is March 20 at 5:00 p.m.. The limit for the return is 20 mechanical boxes for 10 iBoxes per person. There will be no exceptions. To view a flyer with the exchange information, please click here.

Office Closing Next Friday (March 21)
The Suburban West REALTORS Association will be closed on Friday, March 21 in observation of Good Friday. If you require any business with the Association, please contact the staff by 5 p.m. on Thursday, March 20. The office will reopen on Monday, March 24 at 8 a.m. Please remember to visit the Association's website for additional information on Association products and services.

Don't Lose Touch With Your Fellow REALTORS
Did you know Jane Smith switched offices? Were you surprised that XYZ Realty isn't where it was? If you are interested in keeping up with REALTORS switching offices and those offices that move or open anew, log on to the REALTORS on the Move section of the Association's website. Read more… Updated recently, the section contains information about REALTORS who have changed offices, offices that have moved, and offices that are new or opened a new branch.

The real estate industry is predicated on connecting with others and this service is designed to keep members aware of changes in the area. If you have recently moved offices, please contact Tina Lavelle at tlavelle@suburbanwestrealtors.com or call 610-560-4800.

HUD Releases New FHA, Conforming Loan Limits
The US Department of Housing and Urban Development have announced the new FHA and conforming loan limits for home prices. This new plan is expected to assist an estimated 200,000 families who are facing possible foreclosures on their homes. To read more about the new loan limits, please click here.

Professionalism Tip: Preventing Unauthorized Access and Exposure
Access to a seller's home is a privilege. It comes with a responsibility to respect and protect the seller and the seller's family and home. REALTORS have an obligation to obtain a confirmed appointment each and every time they wish to enter the Seller's home. The use of lockboxes is not an invitation to enter the home without an appointment. Additionally, when scheduling appointments for inspections, remind buyers that this is not the time to show off the home to interested friends and relatives. Attendance should be limited to the buyers, the inspector and one or both agents in the transaction.

Listing agents, please take all steps necessary to protect the seller's home from unauthorized access. Here are some tips:

Set up systems in your office to confirm the identity of real estate agents seeking an appointment to show.
Never allow unsupervised access to anyone who is not another real estate agent (whose identity you have confirmed).
If using electronic lockboxes, compare the appointment schedule with the showing report from the lockbox. Take steps to discourage showings without an appointment.
Abuse of the privilege of access to a seller's home violates the trust that consumers put in REALTORS and exposes you to an unprofessional reputation and a charge of violation of the Code of Ethics and/or licensing law.

Save $50 on the Ecobroker Designation- Limited Time Only
Learn about the latest topics influencing the way your clients buy and sell real estate. EcoBroker helps you stay current with the growing green real estate market and the opportunities it presents. Read more… EcoBroker's core curriculum offers innovative energy, environmental, and green strategies and tools for real estate professionals. Learn to reduce liabilities and increase buyer and seller satisfaction. Create competitive advantages in the marketplace and build business.

The EcoBroker Designation is a positive and profitable way to differentiate yourself in today's real estate market. Becoming an EcoBroker is a great opportunity for you to benefit your community and the planet, while broadening your base of training and earning more business. For 60 days starting March 1st you can enroll in the EcoBroker Designation course for $345. A $50 savings on the current tuition.

This course has been approved for 18 hours of continuing education credits in Pennsylvania. More than enough to satisfy your renewal requirements. This course is available exclusively online. Click here for information on the discount and registration.

Association Announces 2 for 1 Exchange of Mechanical Boxes
The Suburban West REALTORS Association is announcing a 2 for 1 exchange on all mechanical lockboxes for 1 iBox. Appointments are needed to perform the exchange. Members can make their appointments by either clicking here, or by contacting Molly Logan at mlogan@suburbanwestrealtors.com or at 610-560-4800.

The limit for the return is 20 mechanical boxes for 10 iBoxes per person. There will be no exceptions. This 2 for 1 exchange will end on March 20 at 5:00 p.m., so make your appointment early. To view a flyer with the exchange information, please click here.

An Accurate Portrayal of the Philadelphia-area Housing Market
The most common complaint the Association has received from members over the last number of months is how the real estate market is being portrayed in the media. The Suburban West REALTORS Association has made a priority to communicate with local newspapers accurate information on the housing markets in Chester County, Delaware County and the Main Line. By and large, there have been fair assessments made in articles that have appeared in the Daily Local and the Daily Times since the market has shifted. Just this week, the Philadelphia Inquirer and