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Weekly News Service
Providing the
Latest Association and Local Real Estate Information
The Weekly News
Service is an exclusive benefit available to members of the Suburban West
REALTORS Association. Featuring both Association news and local real estate
industry information, the Weekly News is a service meant to benefit all
members of the organization.
Thank You to our
Students and Instructors
 On behalf of the entire staff, we thank you
for your outstanding and continued support of ARS and look forward to
serving you in the next cycle. Remember that the Association of REALTORS
School offers classes year-round and will begin a full complement of
Designation and Broker courses over the summer and appraiser courses early
next year. Note that we also continue to offer 06-08
online MCE courses through June 30. For more information on
upcoming classes, please log on to www.realtors-school.com.
As we close our 2006-2008 Salesperson/Broker Renewal Period,
we do it with a sense of pride and accomplishment. The Association of
REALTORS School (ARS) offered over 200 classes and educated over 7,000
students since the beginning of the renewal period on June 1, 2006. From
your excellent remarks and overall course satisfaction, it confirms our commitment
to quality education and outstanding customer service. It is your support
and loyalty that made our school and this renewal period a success. And the
success of our school is integral to our ability to maintain the cost of
local dues for over 10 years. Thank you again to the students and
instructors for their dedication to the School.
Be Proactive:
Using Positive News with the Consumer
 How can you best counteract some of the
negative national stories about the housing market? Make sure that
consumers within your sphere of influence (current clients, former clients,
potential clients) are exposed to positive stories on the Philadelphia-area
housing market.
Most consumers are exposed to national stories that appear on
cable news outlets (or on their website), the network news, and even wire
stories that appear in local papers. But with your direct contact with
clients, you have the opportunity to be an additional conduit of
information that is more local in nature. And when it is from a third-party
source, like one of the county newspapers or the Philadelphia Inquirer, it
has that much more impact.
One such article that appeared this week in the Inquirer was a
story on a recent study finding area home values fair and comparisons of
our market to other. To access this article, click
here and consider passing it along to your clients who may be on
the fence about whether to buy or sell a home.
REALTOR/ Builder
Happy Hour Appreciation and Photos
The Suburban West
REALTORS Association would like to extend its appreciation to the REALTORS,
Builders and Affiliate members who attended the Happy Hour on Thursday, May
29 at the Desmond Hotel in Malvern. More than 120 members were in
attendance and based on comments, many had an excellent time. To view the
recently posted pictures from the event, please click
here. Additionally, please join the Association in thanking the
following Affiliate members for their generous sponsorship of the Happy
Hour:
- Brandywine Springfield Waterproofing
- State Farm Insurance, J. Scott Vasko Agency
- Brandywine Staging
- LandAmerica 1031 Exchange Services
- Mortgage America
- Mold n' More Decontamination, Inc.
- US Inspect
- Mingioni Construction
- Wells Fargo Home Mortgage
- Mullray Builders Corporation
- Hertzog Inspection Services, Inc.
- GMAC Mortgage
- Megill Homes
- Heritage Land Transfer Company, Inc.
The Association would like to extend
its appreciation to the Affiliate members who generously donated prizes for
the event:
- Virtual Vista
- Wells Fargo Home Mortgage
- Chase Home Finance
- Advanced Mold Diagnostics
- Helpful Home Inspectors
- Nicholas Building
Inspection Services
- Unique Indoor Comfort
- Mold n' More
Decontamination
What is New in Technology Trends?
 Technology is constantly evolving,
especially in the real estate industry. Often times, it seems difficult to
keep up with the trends or to know about what the new hot gadget is.
The Association of REALTORS School
offers the Introduction to e-PRO workshop at the Association office in
Malvern to give REALTORS a taste of what the e-PRO designation can do to
help improve their business. To see a list of the FREE e-PRO workshps
offered this summer and to sign up, please click
here. Licensees who attend the e-PRO workshop before they sign up
for the online designation course will receive a $25 discount on the course
and a free website.
By attaining the e-PRO designation, you
will be able to apply the technology trends that you learn to prospect for
new clients, as well as use the skills that you learned to keep in touch
with the clients that you have in your network. The e-PRO course is done
completely online, so you work at your own pace and on your own time.
To get a glimpse of what some of the
technology predictions are for real estate, please click
here.
 In the past, our professionalism tips have
focused on specific tasks. Taken together, these individual items will help
add to the professional image of REALTORS. Today we ask you to consider a
definition. What does it mean to be professional?
One can start by considering the Golden
Rule; "treat others as you would like to be treated". When
dealing with a mirror image of you, this may be enough. Beyond basic
courtesies, though, this will not be enough to sustain most relationships.
There are gender, age, cultural, social and intellectual (to name just a
few) differences that may wipe out your best professional intentions. One
size does not fit all.
Most people appreciate being
appreciated. When you take the time and make the effort to appreciate what
they need or have to offer, they will be more receptive to what you have to
sell them. They will appreciate your skill, be loyal to the relationship
and accept the cost of your services because you valued them first.
Commercial/ Investment Marketing Exchange on June 13
The C/I Marketing Exchange will next convene at the
Association's office in Malvern from 8:30 a.m. to 10:30 a.m. on Friday,
June 13. This month's topic, "NAR and the Commercial Source,"
will be presented by Tom Walsh. The meeting will also feature an
opportunity to network with upwards of 30 other members interested in
commercial/industrial/investment real estate and discuss any
"haves" and "wants" of your clients. Contact Steve
Farace at sfarace@suburbanwestrealtors.com
for more information.
Haverford REALTOR is seeking an intelligent, articulate,
motivated full time Assistant to work primarily with high-end properties.
Interested candidates should have knowledge of Microsoft Office, including
Publisher, and excellent written, verbal and organizational skills.
Responsibilities include: processing and organization of paperwork and
producing marketing materials. The position offers competitive pay in a
positive and growing business. Some evening and weekend work will be
required. Interested candidates may e-mail or fax their resumes to Lorna at
610-658- 8901 or Lorna@LornaIsen.com.
Large multi office real estate company
serving Philadelphia and its surrounding communities is seeking a team
player for the Relocation Department located in West Chester, PA. The ideal
candidate should possess excellent organization and communication skills
along with intermediate computer software skills. The ability to work
independently and maintain high standards of service delivery to customers
and sales associates is a must. Prior experience in the real estate
industry is preferred. Candidate must also have an overall general
knowledge of the metro Philadelphia area and the surrounding counties of
Bucks, Montgomery, Delaware and Chester. Please send resume with contact
information to eferrara@c21relo.com.
The Association is saddened to notify the membership of the
passing of the father of one of its members. John Harper Sr., father
of REALTOR member John Harper, Jr., passed away on May 23. The burial was
private. In lieu of flowers, the family asks that you make a donation to
the charity of your choice.
Complete Your ABR Education in 2 Weeks- You can complete the education requirements
of the ABR designation this summer with the 2-day
ABR required course on June 9 & 10 and a one day elective
"Effective
Negotiating for Real Estate Professionals" on June 17. Course
credits are good for three years, so it is not necessary to take both
classes at the same time. For details and to register click
here. Do you already have your e-PRO certification or SRES
designation? Then you are half way there. You have already completed the
elective requirement for ABR. The 2-day ABR class on June 9 & 10 will
complete your ABR education.
The Association of REALTORS School is
also offering a discount to students who would like to complete their ABR
education in a 2 week period. All students who sign up for the 2 day ABR
course on June 9 & 10 and the ABR Negotiating elective on June 17 will
receive a $25 discount when they sign up for and attend both courses. To
sign up for these classes, please call the Association office at
610-560-4800.
A year-long series of brief recommendations to promote
REALTOR safety in the office and out in the field.
Shred your personal papers. Thoroughly shred all papers with personal information before
you throw them away. Shred unwanted credit card applications and
"convenience checks" that come in the mail, credit card receipts
with your account number, outdated financial papers and papers containing
your clients' personal information.
Upcoming Events at the Association:
- June 9- ABR:
Accredited Buyer Representative (2 day course), Malvern, PA
- June 11- RPAC
Telethon, Malvern, PA
- June 13- Top
Producer "Quick Start" Session, Malvern, PA
- June 17- ABR:
Effective Negotiating for Real Estate Professionals,
Malvern, PA
- June 18- Trend
Workshops, Malvern, PA
- June 20- Introduction
to e- PRO, Malvern, PA
Important Phone Numbers & Websites
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